Breast shells are medical accessories used by nursing women to protect and heal sore nipples caused due to breastfeeding. They are flexible cups worn inside the bra to prevent friction and contact of nipple with clothing. Breast shells allow the nipple to heal without interrupting the milk supply or breastfeeding routines. Breast Shells Market Share are available in different sizes to suit all breast types and offer comfort during healing process. With growing women empowerment and popularity of attaching cultural values to breastfeeding, the demand for breastfeeding accessories like breast shells is surging significantly.
Global Breast Shells Market is estimated to be valued at USD 74 Bn in 2024 and is expected to exhibit a CAGR of 3.8% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the breast shells market include Babymoov, Medela, Lansinoh, Ameda, and Koninklijke Philips among others.
Growing demand: Breast Shells Market Size and Trends is rising awareness regarding health benefits of breastfeeding for both baby and mother is a key factor boosting demand for breast shells. Campaigns by healthcare organizations and governments to promote breastfeeding is translating into increased adoption. Moreover, growing working women population requiring convenient feeding solutions while being away from baby is another factor augmenting demand.
Technological advancement : Leading companies are focusing on developing innovative breast shells designed for varied breast shapes and sizes. Some players are offering shells with integrated cooling or heating features to provide additional comfort. Growing focus on organic and toxin-free materials for breast shells is another technological trend being observed in the market.
Market Trends
Increased demand for eco-friendly products : Rising consumer demand for eco-friendly breastfeeding accessories made from organic, natural and sustainable materials without toxins is a key trend in the market. Major players are focusing on developing products with plant-based and biodegradable materials.
Growth in online retail: Increased internet and smartphone penetration coupled with convenience of online shopping from home and better deals has boosted online sales of breast shells. Leading brands are strengthening their presence on e-commerce platforms and offering subscription programs for repeated purchases.
Market Opportunities
Expanding to developing regions: Emerging countries in Asia Pacific and Latin America offer lucrative opportunities for breast shell suppliers owing to improving economic conditions, rising health awareness and cultural acceptance of breastfeeding. Penetration in rural areas of these regions present impressive growth prospects.
Entering post-partum care kits market : Bundling of breast shells with other postpartum essentials such as nipple creams, breast pads and maternity bras provides an opportunity to enter the growing post-partum care market. Customization as per consumer profiles can boost potential of these kits.
The COVID-19 pandemic has significantly impacted the growth of the breast shells market. In the initial phases of the pandemic, manufacturing plants were shut down due to lockdowns imposed across regions. This led to supply chain disruptions and lack of availability of breast shells in the market. With restrictions on non-essential medical procedures, the demand from hospitals also declined significantly.
However, as the pandemic continued, the need to express and store breast milk safely increased among mothers. This was important to establish lactation and feed infants in case the mother or infant contracted the virus. Companies responded by ramping up production with safety protocols and partnering with e-commerce platforms for doorstep delivery. Teleconsultation services helped lactation consultants provide online support to new mothers.
As restrictions ease in 2021, the market is witnessing a steady recovery. Companies are focusing on innovative offerings like breast shells with antimicrobial properties that provide extra protection. Touch-free designs are also gaining popularity. The pandemic has accentuated the need for expressing and storing breast milk hygienically to continue bonding with infants separated due to hospitalizations. This emphasis on establishing lactation is expected to drive higher adoption of breast shells in the coming years.
North America accounts for the major share of the breast shells market, given the growing awareness about the benefits of breastfeeding. However, Asia Pacific is expected to be the fastest-growing regional market. This is attributed to improving healthcare accessibility, rising incomes, and increasing participation of women in the workforce in countries like China, India, and South Korea. Higher investments by both public and private sectors towards programs that promote breastfeeding are also fueling the uptake of supportive accessories like breast shells in Asia Pacific.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)